{"id":53556,"date":"2017-09-12T15:15:07","date_gmt":"2017-09-12T13:15:07","guid":{"rendered":"https:\/\/www.humanlevel.com\/diccionario-marketing-digital\/enlaces-entrantes"},"modified":"2019-11-26T09:51:00","modified_gmt":"2019-11-26T08:51:00","slug":"backlinks","status":"publish","type":"dicmarketing","link":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/backlinks","title":{"rendered":"Backlinks"},"content":{"rendered":"

What are backlinks?<\/h2>\n

Backlinks<\/em> are links that a website receives from other websites<\/strong>, and are also known as referral links or inbound links<\/em>, among other less used variants.<\/p>\n

The links we receive from other portals are the key factor of popularity, both at SEO level, as well as at a more general business level, since being referenced from other sites allows us to gain more visibility<\/a> and credibility<\/strong> in the eyes of Internet users.<\/p>\n

\"Google's<\/a>
Google’s Penguin update focused on punishing toxic link profiles.<\/figcaption><\/figure>\n

Backlinks<\/em> and SEO<\/h2>\n

From an SEO point of view, search engines also take this aspect into account in a similar way to that of a user<\/strong>. Having backlinks<\/em> on websites of good authority and with which we share thematic area represents for search engines an important indicator that our portal is relevant and has content that could be of great interest to our target users. For that reason, having quality inbound links is a factor that can help improve our rankings in search results<\/strong> for queries related to the content we offer.<\/p>\n

Therefore, this is an aspect that we are interested in promoting, albeit in moderation and always taking into account Google’s guidelines<\/a> regarding the achievement of links.<\/p>\n

“Good” and “bad” inbound links<\/h2>\n

Inbound links can be good (natural) and bad (unnatural).<\/p>\n

Good, natural or ethical links<\/strong> are those links that have been spontaneously included in related content that provide a reference to our content as a way of expanding the information offered, citing the source of a piece of information or attributing the authorship of a text. These links are the essence of the Web.<\/p>\n

In this post, for example, we show how to find domains for link building,<\/a> which provide links in a natural way.<\/p>\n

On the contrary, unnatural links can be highly detrimental to the SEO<\/strong> of our website, so we must avoid them at all costs.<\/p>\n

How to identify a good link versus a bad one? It is not easy, since it requires certain knowledge and, above all, experience. Mainly, they are those that come from link farms, spam websites, or have over-optimized anchor texts<\/a> with keywords, to name a few examples. The use of tools such as Majestic<\/a>, Cognitive SEO<\/a>, SEMrush<\/a> or Google Search Console<\/a> itself can provide us with a list of all the links we have (or an extensive representative sample in the case of very large websites), and the detailed review of these will help us to detect those backlinks<\/em> that seem suspicious.<\/p>\n

Let’s take a look at a couple of case studies:<\/p>\n