{"id":53501,"date":"2019-11-06T16:10:38","date_gmt":"2019-11-06T15:10:38","guid":{"rendered":"https:\/\/www.humanlevel.com\/diccionario-marketing-digital\/dominios-internationalized-domain-name-idn"},"modified":"2019-11-07T09:24:00","modified_gmt":"2019-11-07T08:24:00","slug":"internationalized-domain-name-idn","status":"publish","type":"dicmarketing","link":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/internationalized-domain-name-idn","title":{"rendered":"Internationalized Domain Names (IDN)"},"content":{"rendered":"<p>Internationalized domain names are created to be able to <strong>contain characters outside the ASCII standard<\/strong>, such as accents, umlauts, the e\u00f1e or Russian, Chinese, Japanese or Arabic characters.<\/p>\n<p>The <strong>Domain Name System (DNS)<\/strong> standard <strong>only allows ASCII characters<\/strong>. It would be costly and problematic to change the standard worldwide, so without changing the DNS standard, the only way to solve the problem is to <strong> <a href=\"https:\/\/datatracker.ietf.org\/doc\/html\/rfc20\" target=\"_blank\" rel=\"noopener noreferrer\">ASCII<\/a> encode domain names with other characters<\/strong>.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-37026 size-large\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/iStock-813402032-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" \/><br \/>\nThis is done by means of the <strong><a href=\"http:\/\/www.idna-converter.com\/index.php\" target=\"_blank\" rel=\"noopener noreferrer\">IDNA ToASCII<\/a><\/strong> algorithm <strong>using <a href=\"https:\/\/www.ietf.org\/rfc\/rfc3492.txt\" target=\"_blank\" rel=\"noopener noreferrer\">Punycode<\/a><\/strong> (RFC 3492).<\/p>\n<p>Examples of IDNA coding:<\/p>\n<ul>\n<li>The encoded domain &#8220;espa\u00f1a.es&#8221; is &#8220;xn-espaa-rta.es&#8221;.<\/li>\n<li>Japanese domain &#8220;\u8aad\u307e\u305b\u5927\u8cde.jp&#8221; encoded is &#8220;xn--b9j9c247m3n5bikc.jp&#8221;<\/li>\n<li>The standard was implemented in 1998 for IDN <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/gtld-domains\" target=\"_blank\" rel=\"noopener noreferrer\">gTLDs<\/a> and in 2010 it was extended to IDN <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/cctld-domains\" target=\"_blank\" rel=\"noopener noreferrer\">ccTLDs<\/a>, which are those internationalized domains that allow country extensions such as &#8220;.es&#8221;.<\/li>\n<\/ul>\n<h2>Importance in SEO<\/h2>\n<p>In the past, domain names with keywords in the name had an impact on SEO, but this relevance factor has lost weight in the algorithm. However, it <strong>can generate more confidence in the user<\/strong> if the domain is in their language, so before choosing whether to use an IDN domain or not, we must assess what is our <strong>target audience<\/strong>.<\/p>\n<h2>IDN attacks with homographs<\/h2>\n<p><strong> <a href=\"https:\/\/dle.rae.es\/?id=Kbl2I5o\" target=\"_blank\" rel=\"noopener noreferrer\">Homograph<\/a> attacks<\/strong> consist of registering IDN domains of existing entities, <strong>replacing some ASCII character<\/strong> with a different character that is visually the same or similar, for example the Latin &#8220;a&#8221; and the &#8220;\u0430&#8221; of the Russian Cyrillic alphabet. In this way, <a href=\"https:\/\/www.humanlevel.com\/en\/blog\/digital-marketing\/phishing-and-pharming-scams-and-internet-frauds\" target=\"_blank\" rel=\"noopener noreferrer\">phishing<\/a> attacks and other types of frauds are carried out, where the domain name appears legitimate.<\/p>\n<p>Browsers try to solve the problem by displaying the encoded domain, instead of the text in its corresponding language, when characters from different alphabets are mixed.<\/p>\n<h2>Additional references<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.icann.org\/resources\/pages\/idn-2012-02-25-en\" target=\"_blank\" rel=\"noopener noreferrer\">About Internationalized Domain Names at ICANN<\/a><\/li>\n<li><a href=\"https:\/\/www.icann.org\/es\" target=\"_blank\" rel=\"noopener noreferrer\">ICANN, responsible for DNS management<\/a><\/li>\n<\/ul>\n\n<section class=\"rounded-xlg cta-image\">\n<div>\n<p class=\"gb-text cta-abovetitle\">Tu marca, visible y encontrable<\/p>\n\n\n\n<p class=\"gb-text cta-title\">Est\u00e1s a un paso de dominar tu categor\u00eda online<\/p>\n\n\n\n<a class=\"gb-text btn\" href=\"#anchor-formulario\">Start now<\/a>\n<\/div>\n\n\n\n<img loading=\"lazy\" class=\"gb-media-f45eabef\" alt=\"\" title=\"HL20-SEO\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/HL20-SEO-1-e1770805082974.png\" width=\"500\" height=\"400\"\/>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Internationalized domain names are created to be able to contain characters outside the ASCII standard, such&#8230;<\/p>\n","protected":false},"author":14,"featured_media":48147,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"area":[410],"letra":[385,390],"class_list":["post-53501","dicmarketing","type-dicmarketing","status-publish","format-standard","has-post-thumbnail","hentry","area-web-development","letra-d","letra-i"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is an IDN (Internationalized Domain Name) domain? | Human Level<\/title>\n<meta name=\"description\" content=\"Internationalized domain names are created to be able to contain characters outside the ASCII standard. Read more about them in this post.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/internationalized-domain-name-idn\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an IDN (Internationalized Domain Name) domain? | Human Level\" \/>\n<meta property=\"og:description\" content=\"Internationalized domain names are created to be able to contain characters outside the ASCII standard. 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