{"id":53500,"date":"2019-11-12T13:56:55","date_gmt":"2019-11-12T12:56:55","guid":{"rendered":"https:\/\/www.humanlevel.com\/diccionario-marketing-digital\/usabilidad"},"modified":"2020-12-13T14:08:00","modified_gmt":"2020-12-13T13:08:00","slug":"usability","status":"publish","type":"dicmarketing","link":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/usability","title":{"rendered":"What is usability and how is it analyzed?"},"content":{"rendered":"

Usability is the optimal basis or necessary condition on which to build a conversion-oriented website. According to Jakob Nielsen<\/a>, “Usability is the extent to which a product can be used by specific users to achieve specific objectives with effectiveness, efficiency and satisfaction in a specified context of use<\/em>“.<\/p>\n

\"Usability\"<\/p>\n

It is often much easier to perceive the lack of usability<\/em> than the satisfaction of a usable design. A website is a user interface<\/a> where content and functionalities are combined. Visitors to a website come to do<\/em> something or use it <\/em>for a purpose, to satisfy a need.<\/p>\n

This is not to say that a usable design necessarily has to be ugly. On the contrary, when a design is usable, simple and functional, it will most likely be beautiful. But we must be clear that the overriding principle governing design is usability<\/em> and not aesthetics<\/em>.<\/p>\n