{"id":53496,"date":"2020-01-15T15:32:12","date_gmt":"2020-01-15T14:32:12","guid":{"rendered":"https:\/\/www.humanlevel.com\/diccionario-marketing-digital\/elemento-de-enlace-alternate-hreflang"},"modified":"2020-02-03T13:49:00","modified_gmt":"2020-02-03T12:49:00","slug":"alternate-hreflang-link-element","status":"publish","type":"dicmarketing","link":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/alternate-hreflang-link-element","title":{"rendered":"Alternate\/hreflang link element"},"content":{"rendered":"<p><span class=\"s1\">In 2011, Google introduced the hreflang link element to indicate alternative pages with similar content in different languages and\/or markets. In 2013, the <em>x-default<\/em> attribute value was introduced, used when the version does not match any specified language or region.<\/span><\/p>\n<p>Would you prefer to watch the video of this definition? We leave it here:<\/p>\n<p><iframe loading=\"lazy\" title=\"\u00bfQu\u00e9 es el elemento de enlace ALTERNATE\/HREFLANG? - Diccionario de Marketing Online de Human Level\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/0DZJ-hS93gA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2 class=\"p1\"><span class=\"s1\">When to use hreflang<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Google recommends using alternative pages in the following cases:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s1\">If the main content is not translated for the same page in different versions, it is considered <a href=\"https:\/\/www.humanlevel.com\/en\/blog\/seo\/duplicated-content\" target=\"_blank\" rel=\"noopener noreferrer\">duplicate content<\/a> even if the common header and footer content is translated. In this case, it is recommended to define the alternate page for each version using alternate\/hreflang.<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Content for different versions of the same language. For example, Spanish pages for Spain and Mexico.<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Equivalent pages in different versions and languages.<\/span><\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">Whenever there is a multi-language website, we recommend using the hreflang link tag to indicate the equivalent pages of each version.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">How to use<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">The hreflang link element supports the language codes defined in the specification <a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_ISO_639-1_codes\"><span class=\"s2\">ISO 639-1<\/span><\/a> and the region codes defined in the <a href=\"https:\/\/en.wikipedia.org\/wiki\/ISO_3166-1_alpha-2\" target=\"_blank\" rel=\"noopener noreferrer\">ISO 3166-1 alpha-2<\/a> specification. You can define the content for a language without depending on a region, for a language in a specific region or a default version. You cannot use the hreflang link element to specify only one region.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Here are some examples:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s1\">hreflang=&#8221;es&#8221;: content in Spanish, without identifying a specific region.<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">hreflang=&#8221;es-ES&#8221;: Spanish content aimed at users in Spain.<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">hreflang=&#8221;es-MX&#8221;: Spanish-language content targeted to users in Mexico.<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">hreflang=&#8221;x-default&#8221;: defines a default version for users whose browser settings do not match any specified language or region. The use of this attribute is not mandatory.<\/span><\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">In languages such as Chinese, which has variations in its alphabet, it can be specified using the code <a href=\"http:\/\/unicode.org\/iso15924\/iso15924-codes.html\"><span class=\"s2\">ISO 15924<\/span><\/a>.<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s1\">hreflang=&#8221;zh-Hant&#8221;: content in traditional Chinese.<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">hreflang=&#8221;zh-Hans&#8221;: content in simplified Chinese.<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">hreflang=&#8221;zh-Hant-TW&#8221;: content in traditional Chinese for Taiwanese users.<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">hreflang=&#8221;zh-Hans-TW&#8221;: simplified Chinese content for Taiwanese users.<\/span><\/li>\n<\/ul>\n<h2>Ways to specify the alternate\/hreflang link element<\/h2>\n<p class=\"p2\"><span class=\"s1\">There are different options to indicate alternative pages:<\/span><\/p>\n<h3 class=\"p4\"><span class=\"s1\"><b>Define alternate\/hreflang with HTML tags<\/b><\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">Within the &lt;head&gt; of each page a &lt;link&gt; tag must be included to specify the URL corresponding to each version, including that of the page itself. The format would be &lt;link rel=&#8221;alternate&#8221; hreflang=&#8221;language_code\/language_code\/region_code&#8221; href=&#8221;url_page&#8221;&gt;.<\/span><\/p>\n<h3 class=\"p7\"><span class=\"s1\"><b>Define alternate\/hreflang tags with HTTP headers<\/b><\/span><\/h3>\n<p class=\"p8\"><span class=\"s1\">This option is recommended for non-HTML files, such as PDF files.<\/span><\/p>\n<p class=\"p8\"><span class=\"s1\">The format would be: Link: &lt;url&gt;; rel=&#8221;alternate&#8221;; hreflang=&#8221;language_code\/language_code\/region_code&#8221;, &lt;url_version2&gt;; rel=&#8221;alternate&#8221;; hreflang=&#8221;language_code\/language_code\/region_code&#8221;, &#8230;<\/span><\/p>\n<h3 class=\"p7\"><span class=\"s1\"><b>Define alternate\/hreflang tags with sitemap<\/b><\/span><\/h3>\n<p class=\"p8\"><span class=\"s1\">In the sitemap file you can define the different equivalent versions for each language\/region.<\/span><\/p>\n<p class=\"p8\"><span class=\"s1\">Inside the tag &lt;url&gt; you must include: &lt;xhtml:link rel=&#8221;alternate&#8221; hreflang=&#8221;language_code\/language_code\/region_code&#8221; href=&#8221;url_page&#8221; \/&gt; for each version.<\/span><\/p>\n<h2 class=\"p9\"><span class=\"s1\">References<\/span><\/h2>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/specialty\/international\/localized-versions?hl=en\">https:\/\/developers.google.com\/search\/docs\/specialty\/international\/localized-versions?hl=en<\/a><\/p>\n\n<section class=\"rounded-xlg cta-image\">\n<div>\n<p class=\"gb-text cta-abovetitle\">Tu marca, visible y encontrable<\/p>\n\n\n\n<p class=\"gb-text cta-title\">Est\u00e1s a un paso de dominar tu categor\u00eda online<\/p>\n\n\n\n<a class=\"gb-text btn\" href=\"#anchor-formulario\">Start now<\/a>\n<\/div>\n\n\n\n<img loading=\"lazy\" class=\"gb-media-f45eabef\" alt=\"\" title=\"HL20-SEO\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/HL20-SEO-1-e1770805082974.png\" width=\"500\" height=\"400\"\/>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>In 2011, Google introduced the hreflang link element to indicate alternative pages with similar content in&#8230;<\/p>\n","protected":false},"author":11,"featured_media":48230,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"area":[412],"letra":[386,389,393],"class_list":["post-53496","dicmarketing","type-dicmarketing","status-publish","format-standard","has-post-thumbnail","hentry","area-seo","letra-e","letra-h","letra-l"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is the alternate\/hreflang link element? 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