{"id":53493,"date":"2020-03-04T09:34:10","date_gmt":"2020-03-04T08:34:10","guid":{"rendered":"https:\/\/www.humanlevel.com\/diccionario-marketing-digital\/inbound-marketing"},"modified":"2020-03-04T14:05:00","modified_gmt":"2020-03-04T13:05:00","slug":"inbound-marketing","status":"publish","type":"dicmarketing","link":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/inbound-marketing","title":{"rendered":"Inbound marketing"},"content":{"rendered":"<p>The concept of <em>inbound marketing<\/em> was coined by the CEO of <em>marketing automation<\/em> company Hubspot, Brian Halligan, and has been translated as attraction marketing. Although some believe that it is a synonym for <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/permission-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><em>permission marketing<\/em><\/a> or permission marketing, we believe that this is more related to strategies that rely primarily on email as a medium, while attraction marketing, or <em>inbound marketing<\/em> also includes <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/content-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">content marketing<\/a>. The use of search engine marketing, search engine marketing and user micro-segmentation to design automated flows of actions that are automatically initiated when the scenario meets certain criteria and are oriented to <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/conversion-rate-optimization-cro\" target=\"_blank\" rel=\"noopener noreferrer\">optimize user conversion<\/a>. In this sense, <em>inbound marketing<\/em> encompasses a broader range of strategies than <em>permission marketing<\/em>.<\/p>\n<p>Attraction marketing relies on customer attraction, conversion and loyalty strategies and combines marketing automation tools such as Hubspot, Marketo, Sales Force, e-Goi or Connectif with CRM and Web analytics applications to analyze all user behavior from a very broad perspective. In traditional marketing, we would assimilate these strategies to <em>pull<\/em> actions.<\/p>\n<p>In general, attraction marketing is perceived by users as less intrusive than advertising, as it is better aligned with their interests and does not interrupt them during their browsing or overwhelm them with unwanted advertising emails.<\/p>\n<p>The media commonly associated with<em> inbound<\/em> strategies are <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/owned-media\" target=\"_blank\" rel=\"noopener noreferrer\">owned<\/a> and <a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/earned-media\" target=\"_blank\" rel=\"noopener noreferrer\">earned<\/a> media and combines strategies such as:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/seo-web-positioning\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Optimization or SEO<\/a><\/li>\n<li>PPC or SEM<\/li>\n<li>Permission\/e-mail marketing<\/li>\n<li>Content marketing: publications, reports, white papers, white papers, e-books&#8230;<\/li>\n<li>Social networks<\/li>\n<li>Viral marketing<\/li>\n<li>Training, courses, guides&#8230;<\/li>\n<\/ul>\n\n<section class=\"rounded-xlg cta-image\">\n<div>\n<p class=\"gb-text cta-abovetitle\">Tu marca, visible y encontrable<\/p>\n\n\n\n<p class=\"gb-text cta-title\">Est\u00e1s a un paso de dominar tu categor\u00eda online<\/p>\n\n\n\n<a class=\"gb-text btn\" href=\"#anchor-formulario\">Start now<\/a>\n<\/div>\n\n\n\n<img loading=\"lazy\" class=\"gb-media-f45eabef\" alt=\"\" title=\"HL20-SEO\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/HL20-SEO-1-e1770805082974.png\" width=\"500\" height=\"400\"\/>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Inbound marketing is perceived by users as less intrusive than advertising, as it is better aligned with&#8230;<\/p>\n","protected":false},"author":3,"featured_media":48317,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"area":[],"letra":[390,394],"class_list":["post-53493","dicmarketing","type-dicmarketing","status-publish","format-standard","has-post-thumbnail","hentry","letra-i","letra-m"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Inbound Marketing? | Human Level<\/title>\n<meta name=\"description\" content=\"Inbound marketing is perceived by users as less intrusive than advertising, as it is more aligned with their interests. Read more in this post.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/inbound-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Inbound Marketing? | Human Level\" \/>\n<meta property=\"og:description\" content=\"Inbound marketing is perceived by users as less intrusive than advertising, as it is more aligned with their interests. Read more in this post.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/inbound-marketing\" \/>\n<meta property=\"og:site_name\" content=\"Human Level\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-04T13:05:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/inbound-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/inbound-marketing#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/inbound-marketing\"},\"author\":{\"name\":\"Fernando Maci\u00e1\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#\\\/schema\\\/person\\\/e85eb7565a8e3e5e682084fac681d8df\"},\"headline\":\"Inbound marketing\",\"datePublished\":\"2020-03-04T08:34:10+00:00\",\"dateModified\":\"2020-03-04T13:05:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/inbound-marketing\"},\"wordCount\":309,\"publisher\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/inbound-marketing#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/inbound-marketing.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/inbound-marketing\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/inbound-marketing\",\"name\":\"What is Inbound Marketing? | Human Level\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/inbound-marketing#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/inbound-marketing#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/inbound-marketing.jpg\",\"datePublished\":\"2020-03-04T08:34:10+00:00\",\"dateModified\":\"2020-03-04T13:05:00+00:00\",\"description\":\"Inbound marketing is perceived by users as less intrusive than advertising, as it is more aligned with their interests. Read more in this post.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/inbound-marketing#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/inbound-marketing\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/inbound-marketing#primaryimage\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/inbound-marketing.jpg\",\"contentUrl\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/inbound-marketing.jpg\",\"width\":400,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/digital-marketing-dictionary\\\/inbound-marketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/www.humanlevel.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inbound marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#website\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/en\",\"name\":\"Human Level\",\"description\":\"Web positioning and online marketing consultant Human Level\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.humanlevel.com\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#organization\",\"name\":\"Human Level\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/logohl25x3.png\",\"contentUrl\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/logohl25x3.png\",\"width\":600,\"height\":93,\"caption\":\"Human Level\"},\"image\":{\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/human-level-communications\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/humanlevelcommunica\",\"https:\\\/\\\/bsky.app\\\/profile\\\/humanlevel.bsky.social\",\"https:\\\/\\\/instagram.com\\\/humanlevel\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/en#\\\/schema\\\/person\\\/e85eb7565a8e3e5e682084fac681d8df\",\"name\":\"Fernando Maci\u00e1\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/1x1-fernando-macia-26-96x96.jpg\",\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/1x1-fernando-macia-26-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.humanlevel.com\\\/wp-content\\\/uploads\\\/1x1-fernando-macia-26-96x96.jpg\",\"caption\":\"Fernando Maci\u00e1\"},\"description\":\"Founder and CEO of Human Level. Expert SEO consultant with more than 20 years of experience. He has been a professor at numerous universities and business schools, and director of the Master in Professional SEO and SEM and the Advanced SEO Course at KSchool. Author of a dozen books on SEO and digital marketing.\",\"sameAs\":[\"https:\\\/\\\/www.amazon.es\\\/Fernando-Macia-Domene\\\/e\\\/B004G45KK6\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/fernandomacia\\\/\",\"https:\\\/\\\/x.com\\\/fernandomacia\"],\"url\":\"https:\\\/\\\/www.humanlevel.com\\\/en\\\/author\\\/fernando\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Inbound Marketing? | Human Level","description":"Inbound marketing is perceived by users as less intrusive than advertising, as it is more aligned with their interests. Read more in this post.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/inbound-marketing","og_locale":"en_US","og_type":"article","og_title":"What is Inbound Marketing? | Human Level","og_description":"Inbound marketing is perceived by users as less intrusive than advertising, as it is more aligned with their interests. Read more in this post.","og_url":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/inbound-marketing","og_site_name":"Human Level","article_modified_time":"2020-03-04T13:05:00+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/inbound-marketing.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/inbound-marketing#article","isPartOf":{"@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/inbound-marketing"},"author":{"name":"Fernando Maci\u00e1","@id":"https:\/\/www.humanlevel.com\/en#\/schema\/person\/e85eb7565a8e3e5e682084fac681d8df"},"headline":"Inbound marketing","datePublished":"2020-03-04T08:34:10+00:00","dateModified":"2020-03-04T13:05:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/inbound-marketing"},"wordCount":309,"publisher":{"@id":"https:\/\/www.humanlevel.com\/en#organization"},"image":{"@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/inbound-marketing#primaryimage"},"thumbnailUrl":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/inbound-marketing.jpg","inLanguage":"en-US"},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/inbound-marketing","url":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/inbound-marketing","name":"What is Inbound Marketing? | Human Level","isPartOf":{"@id":"https:\/\/www.humanlevel.com\/en#website"},"primaryImageOfPage":{"@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/inbound-marketing#primaryimage"},"image":{"@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/inbound-marketing#primaryimage"},"thumbnailUrl":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/inbound-marketing.jpg","datePublished":"2020-03-04T08:34:10+00:00","dateModified":"2020-03-04T13:05:00+00:00","description":"Inbound marketing is perceived by users as less intrusive than advertising, as it is more aligned with their interests. Read more in this post.","breadcrumb":{"@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/inbound-marketing#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/inbound-marketing"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/inbound-marketing#primaryimage","url":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/inbound-marketing.jpg","contentUrl":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/inbound-marketing.jpg","width":400,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/inbound-marketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.humanlevel.com\/en"},{"@type":"ListItem","position":2,"name":"Inbound marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.humanlevel.com\/en#website","url":"https:\/\/www.humanlevel.com\/en","name":"Human Level","description":"Web positioning and online marketing consultant Human Level","publisher":{"@id":"https:\/\/www.humanlevel.com\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.humanlevel.com\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.humanlevel.com\/en#organization","name":"Human Level","url":"https:\/\/www.humanlevel.com\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.humanlevel.com\/en#\/schema\/logo\/image\/","url":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logohl25x3.png","contentUrl":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logohl25x3.png","width":600,"height":93,"caption":"Human Level"},"image":{"@id":"https:\/\/www.humanlevel.com\/en#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/human-level-communications","https:\/\/www.youtube.com\/user\/humanlevelcommunica","https:\/\/bsky.app\/profile\/humanlevel.bsky.social","https:\/\/instagram.com\/humanlevel"]},{"@type":"Person","@id":"https:\/\/www.humanlevel.com\/en#\/schema\/person\/e85eb7565a8e3e5e682084fac681d8df","name":"Fernando Maci\u00e1","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/1x1-fernando-macia-26-96x96.jpg","url":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/1x1-fernando-macia-26-96x96.jpg","contentUrl":"https:\/\/www.humanlevel.com\/wp-content\/uploads\/1x1-fernando-macia-26-96x96.jpg","caption":"Fernando Maci\u00e1"},"description":"Founder and CEO of Human Level. Expert SEO consultant with more than 20 years of experience. He has been a professor at numerous universities and business schools, and director of the Master in Professional SEO and SEM and the Advanced SEO Course at KSchool. Author of a dozen books on SEO and digital marketing.","sameAs":["https:\/\/www.amazon.es\/Fernando-Macia-Domene\/e\/B004G45KK6\/","https:\/\/www.linkedin.com\/in\/fernandomacia\/","https:\/\/x.com\/fernandomacia"],"url":"https:\/\/www.humanlevel.com\/en\/author\/fernando"}]}},"_links":{"self":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/dicmarketing\/53493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/dicmarketing"}],"about":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/types\/dicmarketing"}],"author":[{"embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/comments?post=53493"}],"version-history":[{"count":6,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/dicmarketing\/53493\/revisions"}],"predecessor-version":[{"id":55446,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/dicmarketing\/53493\/revisions\/55446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/media\/48317"}],"wp:attachment":[{"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/media?parent=53493"}],"wp:term":[{"taxonomy":"area","embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/area?post=53493"},{"taxonomy":"letra","embeddable":true,"href":"https:\/\/www.humanlevel.com\/en\/wp-json\/wp\/v2\/letra?post=53493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}