{"id":53488,"date":"2023-07-11T12:54:57","date_gmt":"2023-07-11T10:54:57","guid":{"rendered":"https:\/\/www.humanlevel.com\/diccionario-marketing-digital\/autoridad-tematica"},"modified":"2023-12-05T09:25:32","modified_gmt":"2023-12-05T08:25:32","slug":"topical-authority","status":"publish","type":"dicmarketing","link":"https:\/\/www.humanlevel.com\/en\/digital-marketing-dictionary\/topical-authority","title":{"rendered":"Topical Authority"},"content":{"rendered":"

The topical authority<\/em> of a website is a measure of the relevance and trust acquired by the site<\/strong> through the publication of original, truthful, current and quality content on a specific topic or geographic location<\/strong>.<\/p>\n

When a user searches Google for information about a certain event, the search engine applies certain criteria to select the websites from which to extract the most relevant data and content.<\/p>\n

Google also applies different criteria when offering reports or studies on a certain area of knowledge in response to a specific search for specialized information.<\/p>\n

Some popularity analysis tools such as Majestic<\/strong> have been presenting indicators related to this concept for years, such as the Topical Trust Flow<\/strong>, calculated from the predominant themes of the sites from which we receive links:<\/p>\n

\"trust
The Majestic tool uses the “Topical Trust Flow” indicator.<\/figcaption><\/figure>\n

As well as the geographic location of these domains:<\/p>\n

\"geographic<\/p>\n

It seems logical to infer that a website should naturally develop its network of relationships and links preferably in its geographic area of influence, where the majority of its audience is located.<\/p>\n

While the importance of \u00a0topical authority<\/em><\/strong><\/a> was already known, Google has provided more details on how it works to discriminate and offer specialized or topical content in search results.<\/p>\n

The Californian company has shed more light on these discrimination criteria, clarifying the factors that determine the thematic authority and serve to select and display the contents of a given site in its results.<\/p>\n

What criteria or signals determine subject matter authority?<\/h2>\n

Importance or notability of the source for a location<\/h3>\n

Google confirms that it assesses the relevance of a website for the treatment of a particular topic or for queries made from a particular geographic location. If, for example, a certain population group tends to consult a specific source of information (e.g. a regional media), Google identifies this preference and creates a strong link between the queries received from that location and that media.<\/p>\n

References to original reports<\/h3>\n

It is also capable of detecting how a report is cited from other reports as the original source of information. This helps the report to be better positioned in the results for that area of knowledge or study.<\/p>\n

Source reputation<\/h3>\n

If the information source has a history of high quality reports or recommendation links from reputable professional associations, Google will favor your content with higher rankings in its results.<\/p>\n

Conclusion: better to specialize<\/h2>\n

These new clarifications from Google on the relationship between the thematic or geographic specialization of a website and its ranking for related searches clarify the specific factors that influence this thematic authority.<\/p>\n

Thus, and as a fundamental part of the E-E-A-A-T<\/a> (Experience, Expertise, Authority, Trust), the creation of a reputation around a subject matter will increase the relevance of that source as an expert in that area of knowledge<\/strong>. This is a point that Google will continue to take into account in order to give more visibility to your content compared to other more generalist media.<\/p>\n

Finally, the user’s location will also determine which information is more likely to be displayed based on their location and following the journalistic criterion of “proximity” as a factor in selecting the pages to be displayed in search results and Google News.<\/p>\n","protected":false},"excerpt":{"rendered":"

Thematic authority is an indicator of the relevance and trust acquired by a website. Find out the details in…<\/p>\n","protected":false},"author":44,"featured_media":49938,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"area":[412],"letra":[382,401],"class_list":["post-53488","dicmarketing","type-dicmarketing","status-publish","format-standard","has-post-thumbnail","hentry","area-seo","letra-a","letra-t"],"acf":[],"yoast_head":"\nWhat is Topical Authority?<\/title>\n<meta name=\"description\" content=\"Topical authority is an indicator of relevance and trust acquired by a website. 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