Social Media positioning

What can social media positioning do for your website?

Users and customers are the real protagonists of the Web 2.0. Users participating in social networking services like Facebook, Twitter, LinkedIn or Pinterest share their experiences and thoughts, and ask for advice regarding brands, companies, products and services. They comment on what they like, what they don’t like, and publicly express their opinion and satisfaction on a job well done, or their unhappiness if they are dissatisfied.

Staying out of this conversation is no longer an option
: your clients are going to comment on your services and products, whether you like it or not. Those businesses that learn how to actively listen to what is being said about them in social media, use criticism to improve their processes or customer service, and participate in this conversation contributing valuable information, will enjoy the great advantage of gaining more customers, who are more loyal and profitable. This is what our social media positioning services are focussed on.
Social Media positioning

The advantages of social media positioning

Valuable insights

Valuable insights

Collect information on how your business is perceived by Internet users, by receiving first-hand information on what your customers are saying about your brand, and use this data to increase your sales.
Makes your business more human

Makes your business more human

By humanising your presence through a “voice”, you are personally addressing your clients, instead of market segments.
Quality traffic

Quality traffic

Users arriving on your website through social media know what they want from you, and if they’ve come that far, it is more likely they will become your clients.
Generates recognition

Generates recognition

Participating in the social web adopting the 2.0 model as soon as possible will help you to discover threats and opportunities, to always be one step ahead of your competition.

Experience

At Human Level Communications we’ve attended the birth and development of the most important social networking services. We can help you to detect what is being said about your company in social media, encouraging an active participation and amplifying a positive image of your products and services, managing and improving your positioning.

Human Level Communications is known worldwide as a leading online marketing agency, and it’s frequently referenced in media, namely El País, El Economista, Puro Marketing, Expansión or Radio Nacional de España. Its founder, Fernando Maciá, is the author of the Marketing with Social Media book, the first edition of which was published in 2011. He also frequently participates as a lecturer at some of the most important events in this industry.

Social media positioning services