Written by Anastasia Kurmakaeva
On 15th November Fernando Maciá presented his lecture “Battling for position zero in a mobile-only world” at one of the most important annual digital marketing events in Europe, SMXL Milan 2017.
Searching from mobile devices is deeply impacting the way we use the Internet or how we search for information, products or services. Search engines are quickly adapting to this new reality and so must our SEO strategies. In this presentation, Fernando Maciá unveils how to prepare our web site to compete in this mobile-first arena and how to battle to get position zero.