Nowadays, inbound links or backlinks a website has cannot be taken lightly, and rightly so. Linkbuilding strategies and maintaining a good backlink profile with thoroughly selected referral links that benefit our website is becoming increasingly difficult.
Nowadays we still run into websites that continue to use completely outdated on-page and off-page SEO practices. Some of them have gone out of order more recently, and others lost their relevance years ago. For this article we are going to try and put together the most important ones
On 15th November Fernando Maciá presented his lecture “Battling for position zero in a mobile-only world” at one of the most important annual digital marketing events in Europe, SMXL Milan 2017. Searching from mobile devices is deeply impacting the way we use the Internet or how we search for information, products or services. Search engines are…
Featured snippets for voice results are text-type featured snippets that Google can read out loud when using voice search. It is important that you include the query you are targeting…
Search Engine Optimization of multilingual and multiregional websites always implies multiple challenges and trials for any SEO expert. This is due to the astounding variety of situations that can arise, for which it is hard to figure out specific and verified solutions. In this post we are going to see which ones we can use and their advantages and disadvantages.
Let’s talk about search scenarios and anticipating our users’ needs, and how to implement all of this in our SEO strategies.
Customer journey analysis and search scenarios open up a new approach to SEO closer to the users’ purchase decision process
In this article we are going to review usability basics that are crucial for good user experience, and by extension, for search engine optimisation.
Trying to position the different international versions of a website can prove daunting when you target complex combinations of contents, currencies, countries and languages. Sometimes there are just no “obvious” options, and different aspects must be considered to make the right decisions to compete at the international arena. In this presentation for The Inbounder 2017,…
Starting from 10 January 2017 Google is going to apply penalties to websites using pop-ups and interstitial ads that prevent users from seeing a website’s content.
AMP (Accelerated Mobile Pages) is an open-source initiative promoted by Google, and supported by a great number of media outlets and technological partners all around the world.
Positioning pictures published on our website helps us to receive more traffic. For instance, in cases of tourism or wedding photography sites, Google Images becomes nothing short of a showcase. If we enter “wedding photography alicante”, we will get pictures relevant to our query.