Retargeting is a marketing technique that consists in displaying specific ads to users who had previously visited a web page. Although Google has renamed this term to ‘Remarketing’, other advertising networks that are not related to Google continue to use the former denomination.
Retargeting is particularly important within the e-commerce sphere, as users tend to search and compare a product in several different stores, and they’re likely to get sidetracked and become confused given the vast variety of existing offers. It’s a vital support that helps the user to choose our store and encourage them to make the purchase. Moreover, we can also create specific promotions, depending on the conversion stage, providing additional value and facilitating the entire process until the user completes the purchase.
Each advertising network has its own different policies, and some of them are more restrictive than others. Certain networks accept products and services Google restricts entirely, something that makes these other networks indispensable to carrying out a full marketing strategy. This allows us to capture users who visited our website, did not make a conversion, and thus are our potential customers.
The advantages of retargeting campaigns
How do we manage affiliate campaigns?
We display effective advertising only to select users who showed a particular interest in your product or service.
We personally supervise the creation of ad designs, to adapt them to the advertising website and to achieve the best results.
We analyse the obtained results to later optimize the campaigns and to further improve the outcome.
We provide monthly reports, so that our clients have all the information on the evolution of the campaign.