A Google AdWords account audit entails a thorough analysis and verification by expert and Google-certified staff who manage campaigns on this advertising platform on a daily basis. Thanks to this thorough analysis of the most important areas of your account we will be able to detect deficiencies affecting its performance directly resulting in a decrease in profitability and success of the campaigns.
Our work plan consists of a proper revision of the most important areas of the account, which allow campaigns to work in a profitable and efficient manner.
The most important check points are:
- Objectives and strategy.
- Account, campaigns and ad groups.
- Ads and keywords.
The analysis is carried out keeping in mind the strategy, the investment budget, and the established goals.
The main purpose of this audit is to correctly identify the problems your account is suffering from. These will be reflected in a thorough report, organised by sections.
If we detect any deficiencies through the analysed check points, we will provide recommendations to solve or improve the identified issue(s).