What does a Google Ad account audit entail?
A Google Ads (AdWords) account audit entails a thorough analysis and verification by expert Google-certified staff who manage campaigns on this advertising platform on a daily basis. Thanks to this thorough analysis of the most important areas of your account we will be able to detect deficiencies affecting its performance having a direct bearing on the campaigns’ poor profitability and success.
Our work plan consists in a comprehensive revision of the most important areas of the account, which ultimately allow campaigns to work in a profitable and efficient manner.
The most important check points are:
- Goals and strategy.
- Account, campaigns and ad groups.
- Ads and keywords.
The analysis is carried out keeping in mind the strategy, the investment budget, and the established goals.
The main purpose of this audit is to correctly identify the problems your account is suffering from. These will be reflected in a thorough report, organised by sections describing each issue.
If we detect any deficiencies through the analysed check points, we will provide recommendations to solve or improve the identified issue(s).
If we detect any deficiencies through the analysed check points, we will provide recommendations to solve or improve the identified issue(s).
The advantages of carrying out a Google Ads account audit
Detecting problems
The audit of a Google Ads account will detect the fundamental issues getting in the way of achieving better results.
Finding solutions
Besides identifying these issues, and in order to improve the results of the account, our experts will provide recommendations and execute the best possible measures to solve each and every problem.
Improving the quality of the account
The application of the recommended solutions to the campaigns will make them more efficient, which will, in turn, improve the quality of the account, reducing costs.
Increasing ROI
More efficient campaigns will improve the quality of the account. This will allow for an increase in conversions at a lower cost, resulting in a ROI growth.