What are Twitter sponsored ads?
Twitter is a microblogging social networking platform created by Jack Dorsey in 2006. It is one of the three most important social networking services in the world, and it has over 500 million users all around the globe. Amongst its most characteristic features are messages –called tweets– restricted to 140 characters, forcing its users to write short posts with a clear and direct message.
Posts made on Twitter are only shown to followers of users who publish them, so their broadcast is limited. This is where Twitter ads come into play, as they help us boost visibility of certain tweets, user accounts or trends (most used hashtags over an established period of time).
Twitter has a lot of information about its users, like their location, gender, interests, etc., all of which allows for an effective segmentation of ads. Moreover, Twitter Ads have another advantage over other platforms, and it’s that ads can be segmented by hashtags. For example, you can display a sponsored tweet advertising a football t-shirt online store, segmenting by the hashtag used during a football game broadcast on TV.
The advantages of Twitter Ads
How do we work advertising on Twitter?
Definition of goals
Setting goals for our twitter ads is very important, because they will help us to correctly define our campaign and measure its subsequent results.
Message and content creation
What you are going to say and how you are going to say it is essential to making your ad interesting and true to your brand’s philosophy.
We track the campaigns to see how users interact with them, to be able to adapt and improve them if necessary.
Analysis of the results
We use tools provided by Twitter to measure results and to know whether we’ve attained goals set at the beginning of the campaign.