Sponsored Ads on Instagram

What is Instagram?

Instagram is a social networking service created in October 2010 by Kevin Systrom and Mike Krieger. It’s a mobile application available for Android and iOS platforms. It allows users to share pictures and videos with their followers, with the additional possibility of being able to link Instagram to other social media like Facebook, Twitter or Flickr.

Instagram’s most important feature are filters you can apply to your pictures, to give them a more personal and artistic touch. Another one of its peculiarities is the picture aspect ratio, which is square by default, a nod to instant cameras like Kodak or Polaroid.

Ads on Instagram require a different approach to those of other PPC campaigns, due to the need to create a connection with the user to achieve positive results. We also must strive to pass on our brand’s essence and values through our post ads.
Instagram thinks its advertising must be as natural as possible, which means its ads are directed to qualified users who are interested in a brand’s topic to make these posts as non-intrusive as possible and thus maximise their effectiveness.

The advantages of advertising on Instagram

Advertising with a very personal approach

Advertising with a very personal approach

Posts on Instagram must spread your brand’s values in a very personal way, so that they reach users on an emotional level.
Not so much customers, but fans of the brand

Not so much customers, but fans of the brand

An appropriately managed ad campaign on Instagram could get you potential customers, but more importantly, users who identify with your brand and make it their own.
Ads with feelings

Ads with feelings

They’re not just ads, it’s content that motivates, excites and moves your users.
Users as an amplifier

Users as an amplifier

Users will help spread an ad that motivates or surprises them.

How do we work ads on Instagram?

We set goals

In order to know how far we want to get, it’s important to set certain goals.

The message is important, as it must go in tune with the brand, so the success of our campaign will depend on it.

We analyse the posts in order to optimize them, taking care of the smallest details to obtain the best results.

It’s really important to analyse the results to see whether we’ve accomplished goals defined at the beginning.