What is LinkedIn?
LinkedIn is a social networking service specialising in professional contacts launched in 2003. Ever since then it’s become the go-to professional network. Thanks to LinkedIn we can contact employees or executives of pretty much any company, as well as fellow students and specialists.
Ads appearing on LinkedIn are managed by its own advertising platform, LinkedIn Ads. This platform is located in our ‘Account’ section, and it enables us to sponsor LinkedIn pages, external websites, or content generated on this network. The ads are similar to those of Google AdWords, and they can also contain images to give them an increased relevance.
Undoubtedly, LinkedIn Ads’ strongest suit are their segmentation power, as the service stores professional and curricular information of each user. This means that, besides the usual segmentation by age, gender or location, we can also specify the position, field, or university where the user studied. This way we can focus our ads on a very specific and relevant audience.
The advantages of advertising on LinkedIn
How do we work LinkedIn Ads campaigns?
Definition of goals
Before launching our campaigns, we must set goals to be able to optimise them the best we can and get positive results.
Once we’ve set our goals, we can segment campaigns by focusing them on users who are more likely to be turned into clients.
We create relevant and optimized ads to make them as visible and interesting as possible to our target audience.
Analysis of the results
We analyse the results to check whether the goals we set at the beginning have been accomplished and to establish possible improvement measures for the campaigns.