What is a Facebook Ads campaign?
Sponsored ads on Facebook are banners, which we can either see on the right side of our screen, or on our newsfeed, when we’re browsing the timeline. Moreover, we can also sponsor posts on a business page, as well as product catalogues, videos, etc.
Facebook sponsored ads are based on the Pay-Per-Click model, or the Pay-Per-View model in case of videos. Advertisers only pay for clicks effectively generated by the ad, which end up as visits to a website, or purchases.
What is the purpose of a Facebook Ads campaign?
What results can you expect?
The best thing about Facebook Ads is that it enables us to condition our ads to appear only for specific age and gender groups, people living in a particular geographic location, as well as segmentation by interests, devices, operating systems, etc. For example, we can set our ad to be seen only by women from 25 to 35 years old living in Spain who have a university degree.
Another important advantage of advertising on Facebook is that its Cost-Per-Click is lower than those traditionally registered by any other sponsored ad campaign in search engines, namely Google, Yahoo!, etc.