What results can you expect?
A website migration is always an incredibly delicate process. Hard-earned high rankings and organic traffic can be jeopardised if any changes whatsoever are made to the URL addresses making up your website. The most typical scenarios include domain changes, content management system changes, HTTPS implementation, launch of international versions, changes in the information architecture…
At Human Level we have expert SEO consultants who can advise, supervise and direct website migration processes to achieve optimal results, as our agency has participated in numerous migrations of websites using different technologies, with all kinds of dimensions and requirements, in a wide variety of scenarios.
The correct execution of a website migration implies minimising its impact on organic rankings, maintaining its previous authority and popularity indicators, and leaving the website in top conditions to continue improving its positioning in search engines.
Application scenarios of an SEO consultation for website migrations
Content management system (CMS) changes
Server technology changes
Migration to a secure service protocol
Would you like to obtain more information about SEO consultancies for website migration?
What does a website migration entail?
On the other hand, links pointing to this page from other websites get broken, i.e., they point to a URL address that no longer exists. This has two immediate consequences:
- Visitors landing on the page by clicking on these links will now land on a non-existent page and will receive a 404 not found error message.
- Broken links are no longer relevant with regards to the page’s popularity, and by extension, to the domain in general.
Last, but not least, visitors who had saved the URL address in their browser’s bookmarks intending to visit it again will also get a 404 error message.
All of this results in a dramatic decline in traffic from search engines, referral websites and direct visits.
What is the goal of an SEO consultation for website migration?
- To make the migration process as quick as possible, minimising ranking losses.
- To successfully transfer the popularity and authority from the old website to new URLs.
- To recover the majority of existing inbound links with good authority.
- Ensure that direct, referral and organic traffic do not suffer.
How will Human Level help you to achieve this?
Human Level will carry out a preliminary analysis of the current scenario to adequately plan the migration process: which tasks must be executed, in what order and who will be responsible for each of them.
We will also take notice of the website’s performance indicators, so that we can compare the results before and after the migration.
The migration process requires full coordination between the website’s development or maintenance team and its server management personnel, because the order in which each of these tasks are undertaken is essential for a successful migration.
The SEO consultation for website migration also includes the identification of all source URL addresses, as well as target URLs towards which redirections must be made. We will also analyse and define the correct strategy to program these redirections.
And finally, Human Level will make up an inventory of the most important inbound links and devise a strategy to try and recover as many as possible.
The migration process is completed with an additional extraction of indicators to evaluate the impact of the migration and its level of success.