I frequently realise that whenever I speak to people who don’t really belong to the so-called “marketing scene”, but have heard about SEO and SEM at some point in their lives, they still do not know the difference between these two disciplines.
If you want your online store to sell more, read on about what are the most important steps of an online marketing plan for an e-commerce store.
Every time, more and more companies become more conscious of the importance of developing their presence on the Internet, and of using all tools at their disposal to define and promote their brand. This logic applies just as easily to people, and freelance workers and professionals. This is where personal branding or personal brand development come into play. It’s a concept that aims to differentiate individuals who wish to be professionally successful, in the same way that commercial brands would do it.
In this post we explain the main aspects regulating copyright and copyleft licenses, with a special focus on Creative Commons, to help you understand how to use third-party images on your own website.