Difference between SEO and SEM

Differences between SEO and SEM

I frequently realise that whenever I speak to people who don’t really belong to the so-called “marketing scene”, but have heard about SEO and SEM at some point in their lives, they still do not know the difference between these two disciplines.

Personal branding

How to create your personal brand

Every time, more and more companies become more conscious of the importance of developing their presence on the Internet, and of using all tools at their disposal to define and promote their brand. This logic applies just as easily to people, and freelance workers and professionals. This is where personal branding or personal brand development come into play. It’s a concept that aims to differentiate individuals who wish to be professionally successful, in the same way that commercial brands would do it.