About Human Level

Online Marketing consultants since 2001

After ten years of experience in marketing and communication, towards the end of 2001, Fernando Maciá set in motion the Human Level Communications project: a Search Engine Optimization and Web development agency, as a response to the ever-growing protagonism of the Internet as a marketing tool.

In 2002 we registered our brand – Human Level Communications, and our domain humanlevel.com, and thus started our evangelism task on the many opportunities that the Web environment was opening to businesses.

In 2005 we signed our first big contracts with Microsoft, CANTV and Segittur, which powered a rapid growth of our team and had us adopt the legal entity of a single-person limited-liability company. Two years later we acquired our current facilities in Alicante.

Marketing services

Even though Human Level is internationally recognised as a leading SEO agency, our services also include the essential inbound marketing strategies:


Human Level is an internationally renowned SEO company, with a great deal of experience in the optimization of large content websites, online stores, tourism websites, digital media, large directories, and multi-regional and multilingual websites.


We are Google Partners and our team includes certified consultants with a high level of knowledge and skill in the management of Pay-Per-Click campaigns or Display advertising in Google AdWords, Facebook Ads, and Bing Ads, as well as other media.


We have developed and optimized online stores for leading brands. We have our own e-commerce platformOptimizedStores– and we apply all our expertise in SEO, analytics and conversion to all our projects.

Web Analytics

You can only improve those aspects that can be measured. Our agency’s team includes Google Analytics certified staff, for the identification of Key Performance Indicators (KPIs), design and configuration of control panels, as well as implementation of Google Tag Manager.

Visibility in social media

We design visibility strategies in social media to complement our SEO actions, serving as a lever to amplify content marketing reach.

Research and analyses

Fernando Maciá has lead the execution of research, studies, analyses and recommendations requested by publications, business associations, public institutions, etc.


We participate in master’s degree programmes at universities and business schools in Spain and Latin America. Numerous companies and institutions trust our teaching experience for in-company training programmes. We also have our own teaching platform, Human Level Training, where we offer online courses oriented to acquisition and practice of various digital marketing competences.

A working methodology oriented to results

Over fifteen years of experience in online marketing have shaped a working methodology oriented to results. We work as an external online marketing department for our clients, or integrate into their teams, supporting them in all the strategic and tactical aspects they require.

A team of expert consultants lead by Fernando Maciá

Human Level has a highly-qualified, solid team that is constantly learning and improving their skills. At present, our staff consists of 12 people, with external collaborators of different nationalities, and with a rich training and experience: higher education in communication, computer science, marketing, translation, tourism… with master’s degrees in IT specialties, marketing or business management. A highly-trained and expert team that is ready to provide results.

International clients

Over the course of fifteen years we’ve had the pleasure of working with Spanish companies and institutions with an international presence, namely Segittur, Microsoft, Pikolinos, Tous or Panama Jack, as well as businesses from other countries like Colombia and Venezuela, where Human Level Communications collaborated with local companies and consultancies, both in educational and SEO projects.


Human Level Communications has the privilege to have the following certificates endorsing our team’s qualifications:

Google Partners
Profesional de Bings Ads
Agente oficial de Confianza Online