Marketing strategies to take Black Friday and Cyber Monday by the storm with your online shop

Anastasia Kurmakaeva

Written by Anastasia Kurmakaeva

Typically American shopping events taking place after the Thanksgiving day, known as Black Friday and Cyber Monday are getting increasingly popular around the world. It’s also made its way to Spain, where it’s become one of the days of the year boasting the most aggressive discounts on all sorts of products and services. A growing number of businesses jumped on the bandwagon of the madness that these two days are. They aim to take advantage of the surge in demand, coinciding with consumers looking for Christmas presents for their loved ones, as well as anyone looking to benefit from an additional discount on a coveted purchase.

Even though the discounts many businesses offer may seem a little crazy at first, with 50% off or more on the original price, those who opt in to participate in these events always come off well, thanks to the many sales they manage to close, and the new customers they get, as a result. In fact, many businesses offer discounts not only on these two key days, but they also tend to extend their offers to the entire week.

Have we got you interested? Do you want to know how you can profit from Black Friday and Cyber Monday with your own e-commerce website? Keep reading.

E-mail marketing

E-mail marketingNotify your most loyal customers about your partaking in Black Friday promotions with a catchy message. Give them a small, but exclusive taste, highlighting the advantages and the discounts that will be waiting for them if they make a purchase on those special days in your store. Give them a special discount code if they’re subscribed to your mailing list. These small details are always welcome and they make a huge difference, which will help you generate more traffic and sales.

Irresistible promotions

Of any kind, really: 2×1, 3×2, while stocks last… Temporary promotions work especially well if your e-shop has an established presence in social media, as they are a powerful traffic-generating force, thanks to their incredible capability of moving masses. Moreover, they allow you to clear that stock you’ve been wanting to get rid of for quite some time, and focus on offering more new products in your online shop.

Discount codes for limited time only

Discounts for Black Friday Advertise time-limited discount coupons: launch them and keep them active for 24 or 48 hours, or for as long as the Black Friday promotion is set to last in your online shop. Time-limited offers generate unrest amongst consumers, who feel pressured to secure the purchase as soon as possible.

Gift coupons

Provide gift coupons for a specified amount of Euros to customers who make purchases for a higher than average total value, as a reward of sorts. Gift coupons are the perfect tool to get more loyal customers, and get them to purchase again in our store in the near future.

Optimise your home page

Get your home page ready for Black Friday: ensure that your customers have all the information they need at their disposal regarding your special offers and discounts, as well as their duration, the moment they enter your shop. Exhibit your juiciest promotions in a highly visible place, so that they immediately attract their attention, and encourage users to browse and look through everything you have to offer.

Research what your competitors are doing

Albeit the advice given thus far is already good enough to get you going in the right direction, it’s always convenient to take a look at what your competitors are doing, as every industry is a different story, and some things work better than others do. If you’re entirely new to this, it is advisable to study the prices and the discounts your direct competition offers. This year, Black Friday is on 25 November, but we’re pretty sure beginning from Monday of the same week there will already be some movement in many companies, of all industries.

Make sure everything is perfect

Centre all your efforts into providing a 10/10 service to keep your customers happy, as this is the only way you will earn their trust and get them to come back and buy in your shop. In addition, this will help you grow your business and reputation.

Also make sure to take some time to test that your website is working optimally. A website whose mobile version and download speed leaves much to be desired will make you lose customers, who are eager to make the most of this day to get the best bargains on the Internet. Get your stock ready and keep all the logistics under control.

And finally…

Spread the word on your Black Friday campaign

It’s super important that your widely broadcast your Black Friday campaign, using all the means at your disposal: online advertising in social media, Google AdWords, your corporate blog, related websites… All help is welcome if you want to get more conversions and new customers, so make sure to take advantage of all your resources and start selling!

Autor: Anastasia
International SEO consultant and translator at the Human Level online marketing agency.

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