SEO for media publishers has some very specific peculiarities. Positioning in Google News, specific sitemap formats; special publishing protocols to be able to compete and be the first to publish content when something happens, with the most comprehensive and updated story; dealing with huge information architectures and complex content management systems… All these aspects imply developing a very individual know-how that barely has anything to do with SEO in other areas.
At Human Level we have more than fifteen years of experience working for large media outlets at an international level, and we’ve helped to improve online visibility to some of the most important media websites in Spain, and each of their thematic areas.
This has enabled us to acquire experience by taking part in large website migrations, implementation of a secure https protocol, definition of publishing protocols, news sitemap updates, merging of large content websites, adaptation to mobile devices and AMP, acquisition and integration of blogs, structured data implementation, redefinition of the information architecture, competition evaluation, or penalties resolution.
Undoubtedly, Human Level is one of the agencies with the greatest experience and success cases in SEO for media publishers.