Google Data Studio is an online tool allowing us to create dashboards and dynamic reports by obtaining data from various sources, making for an easier monitoring of a project.
Regular expressions are sequences of characters making up search patterns. These search patterns are useful in many sections of Google Analytics, as they allow specific functionalities to be executed in many different scenarios.
Cohort analysis is a widely used technique in medicine, which consists of gathering a group of healthy patients and performing a study of a disease’s behaviour, through their exposure to certain risk factors over a period of time. When applied to web analytics, what we obtain is a way to know whether a group of users characterised by a particular behaviour bring value to our business in the long term.