Search engine optimization frequently asked questions

• Why do I need Human Level Communications' search engine positioning service?
• Once I have successfully positioned my website, why do I still need web optimization services?
• What search engines do you work with?
• How soon can I see the results of my web positioning and how can I validate them?
• Can you expedite the submission of my web pages to a search engine?
• How many different sets of keywords can you obtain top rankings for?
• Can Human Level Communications guarantee a first place ranking in all the search engines?
• What experience does Human Level Communications have in this area?
• My website has several language versions. Can it be positioned in multi-lingual search engines?
• How will I access my monthly Website Positioning Reports and Real-time Website Statistics?
• I have already contracted the design of my website with another company. Should I wait until they finish their work or can I start optimizing my website right away?
• Why does Human Level Communications charge a set up fee?
• Contact us for our low rates and volume discounts. Start optimizing your web site today.

1. Why do I need Human Level Communications’ search engine positioning service?

A search engine is currently the most popular Internet service. Well over 75% of all Internet users access a search engine more frequently than any other on-line service. Search engines are used by almost 85% of the Internet users to locate new websites and 55% of the users are more likely to buy from the results returned by a search engine than from clicking on an advertising banner. However, only 10% of the users will check the search engine results beyond the third page. This means that in order to reach potential customers, your website must be among the first few pages returned by the most popular search engines.

2. Once I have successfully positioned my website, why do I still need web optimization services?

To be listed among the top 10 or 20 search engine results is everyone's dream, including your competitor's. Once you have reached your top spot, you can be certain that your competition will not stay still. This is an on-going race with more and better-trained participants each day. You cannot afford to remain idle.

3. What search engines do you work with?

It all depends on your client’s profile and the geographical location of your target market. There are search engines that expand most of the globe (Google, Yahoo, MSNSearch, etc.) while others provide a more regional coverage (Terra, Sol, Kvasir, etc.) At Human Level Communications we are ready to optimize your website for any language and for any combination of search engines, global, regional, and even trade specific.

4. How soon can I see the results of my web positioning and how can I validate them?

From the moment that we complete the first round of optimization and we submit your pages to all the selected search engines, it could take anywhere between two weeks and two months (depending on each engine) before you are able to notice improvements in your website positioning. Human Level Communications provides monthly Website Positioning Reports, which will allow you to check the progress of the positioning obtained by multiple sets of keywords. These reports also provide the capability to verify each ranking in real-time by directly accessing a search engine with a combination of keywords. In addition, our Real-time Website Statistics service will present last minute information regarding the number of daily visitors (unique and repeat visits), their origin, and the set of keywords that they used to access your website.

5. Can you expedite the submission of my web pages to a search engine?

Absolutely. We can make use of paid-inclusion or express submission services, available for most search engines. These services can guarantee a listing within a few days and in the case of some search engines, they can provide the only vehicle to get listed by them at all. Depending on your needs and budget, we can propose the most effective way to obtain the best results with the least investment.

6. How many different sets of keywords can you obtain top rankings for?

This all depends on your type of business. Our service places no limit on the number or type of search terms that you want to propose as long as they are related to your website. We charge a low flat monthly fee and then a variable fee based on the success of your results. We encourage a large number of search terms because even though they signify additional effort for us, we also realize that they will increase your potential for achieving higher rankings. If you obtain high rankings you will end up paying a little more each month, but your website will also experience a greater Internet presence.

7. Can Human Level Communications guarantee a first place ranking in all the search engines?

Neither Human Level Communications nor any other company can guarantee you a first place ranking in all the search engines. Since each search engine always returns the most pertinent results for a given search, nobody can buy a top ranking position like one can buy an advertising spot. By evaluating your monthly Website Positioning Reports and measuring the increase of your website traffic you will be able to judge whether or not the web positioning service offered by Human Level Communications is achieving your goals. Our service is also offered without a contract and you always have until the 10th of each month to cancel.

8. What experience does Human Level Communications have in this area?

Human Level Communications designed its first website in 1995. We have been optimizing websites and positioning web pages since 2001 and the results that we have obtained for our clients have translated into an increase of quality Internet traffic through their websites of more that 300% in less than six months.

9. My website has several language versions. Can it be positioned in multi-lingual search engines?

Each one of your language versions will be treated as a separate website. Each page will be independently optimized and submitted to a combination of global and local search engines, using their own sets of keywords in their appropriate language. Monthly Website Positioning Reports and Real-time Website Statistics will be generated for each version as well. Human Level Communications offers special discounts for the optimization of multiple domains and website versions.

10. How will I access my monthly Website Positioning Reports and Real-time Website Statistics?

After you become a customer, you will be issued a user name and password to securely access your own personal account on the Human Level Communications’ extranet. All your monthly Website Positioning Reports and Real-time Website Statistics will be available there.

11. I have already contracted the design of my website with another company. Should I wait until they finish their work or can I start optimizing my website right away?

When Human Level Communications designs and programs a client’s website, we take into consideration from day one all the aspects that will eventually affect the chances of obtaining good rankings on the various search engines. If you have already contracted your website design with somebody else, you can still benefit from our expertise by allowing us to work with your web designer. We will start by recommending the incorporation of all the necessary elements that will allow your website to obtain good rankings after it gets published.

12. Why does Human Level Communications charge a set up fee?

Two major tasks must be performed to properly optimize a web page. First, the code inside each page must be individually fine-tuned, and second, all the criteria that influences the listing decisions of a particular search engine must be taken into account and kept up to date. This set up work consumes a significant amount of time up front and since Human Level Communications does not require a contract to subscribe to our services, we ask for a small fee to cover this effort. Besides, the optimization work that we perform on your website when you sign up for our service will always be yours to keep, whether you continue subscribing to our monthly service, or you decide to cancel later on.